Can women save beer?
That theme was inherently flawed, not only because the onus shouldn’t be on only women, but also because it wasn’t entirely clear if “beer” as an industry needed saving in the first place. However, I feel it’s impossible to overlook at least some of the shortcomings when it relates to beer and gender, so while “saving” may be a strong way to put it, a shift in cultural expectations within beer would still be advantageous.
While I’ve given my twocents on the topic, it would make no sense to approach this without the input of beer-minded women. So as part of my effort, I reached out to a few women via email to gauge their thoughts on the topic.
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